"High performance starts from the box' with Antonio Giovinazzi, Ferrari Hypercar driver
Magneti Marelli Parts & Services renews its partnership with talented driver Antonio Giovinazzi, winner of the Le Mans 24 Hours 2023 at the wheel of the spectacular Ferrari Hypercar.
To celebrate this important renewal, a new campaign has been launched emphasising the technology, reliability and performance of Magneti Marelli Parts & Services components.
“High performance starts from the box“
The campaign concept ('High performance starts in the box') revolves around the dual meaning of the word 'box'.
On the one hand, the 'box' represents the packaging, i.e. the container that houses the spare parts, ready to be delivered worldwide. On the other hand, the 'box' represents the starting point, the place where each driver prepares for optimum performance through teamwork and car care.
This dual interpretation finds a point of convergence in the core values of Magneti Marelli Parts & Services.
We are excited about this new phase of our partnership and are confident that together we will achieve extraordinary results. Stay tuned for further updates!
The Magneti Marelli Parts & Services team
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